US Non-Commercial Syndication: Can Canadian Shows Get on the Air?
David Pakman
Delivered by telephone with slides. A nitty-gritty hands on guide to non-commercial syndication in the United States for recurring programs. Topics include program standardization and distribution, building critical mass (have to have some success to gain more success), station marketing and outreach, audience involvement and engagement, and more.
Other resources
http://www.cjly.org/policies/Copyright_Policy_2008.pdf
http://www.cjly.org/policies/Syndication_Policy.pdf
Social Media and Internet for Radio Promotion
David Pakman
A guide to using the internet to promote radio programming in a low-cost, efficient way. Includes use of social networks, including Facebook and Twitter, building and maintaining an email marketing program and database, using YouTube to leverage audience, and more.
Bio: David Pakman is the Host and Executive Producer of Midweek Politics, the internationally syndicated political talk radio and television program based in Northampton, Massachusetts (USA). First broadcast in 2005, Midweek Politics currently airs on over 75 radio and television stations, mostly in the United States, but including Canada and Africa. Pakman holds an MBA from Bentley University in Massachusetts, and has been working in media and marketing consulting since 2003. Midweek Politics has been featured on numerous print, radio, and television programs, including The Howard Stern Show.
Delivered by telephone with slides. Combination of hands-on distribution and prep ideas for getting programs ready for syndication, and for starting to reach out to stations, and then discussion of marketing to individuals, which includes website/podcast/social media. David will also be available during and after the conference for questions and discussion.
Time: Friday, June 11th 9:00 – 10:15 am Pacific
